Leading creative teams and managing business processes to develop unique brand expressions for high-profile sporting events, cultural institutions, b2b and consumer markets.

My predominant passion is to tell stories through design. To work with people from a wide range of disciplines for public and private companies and institutions, unlocking the social and management contexts in which creativity is most effectively nurtured, harnessed, and mobilized. And to enable the development of identity and branding systems, promotional materials, environmental graphics, packaging, and publication designs that speak in a single voice and engage their audience.

I started working as a Graphic Designer twenty-five years ago in Germany before moving to Athens and establishing in 2003 my own design practice, developing award-winning designs for a broad range of clients.

In 2009 I became accredited lecturer and was later appointed head of the Design Department at the top private university in Greece, responsible for developing the curriculum for the Graphic Design Bachelor’s degree program.

Since 2019, I have been living in Qatar, having lead and managed amongst others the design and brand development on behalf of the Host Country of the largest sports event in the World, namely the FIFA World Cup Qatar 2022™.

After 25 years of practice, I am still excited about the challenges and possibilities of branding and design. My passion for detail, visual balance, and typographic excellence still drives my work, as is my commitment to achieving outstanding and top-level visual stories and branding systems.