FIFA World Cup Qatar 2022™
As Host Country Design Manager, I was responsible, together with the FIFA brand and the HC brand team, for the conceptual and creative direction of the official brand of the FIFA World Cup Qatar 2022™, which was developed under our guidance by Unlock-Brands. In addition, I was also involved in the creative process and coordination of the Official Poster and the Official Mascot development.
I also led the in-house design team and contracted agencies on all projects regarding the Host Country design and brand implementation, including all brand approvals. My team was furthermore servicing more than 40 tournament projects developing artworks for City Dressing, Event Promotion, Campaigns, Accreditation, Catering, Accommodation, Host Country Media Center, Arrivals and Departures, Ticketing, Transportation, Maps, and many more.
