Qatar – See you in 2022
Geneva brand activation
As part of the “Qatar – See you in 2022” promotions and activations we branded an exhibition space at the United Nations offices in Geneva, including stadium models, AR activations, presentations of Supreme Committee projects such as the Workers Welfare, Generation Amazing, Community Engagement and detailed information about the FIFA World Cup Qatar 2022™. As Head of Design of the Host Country’s in-house design team, I was furthermore responsible for the overall creative direction, brand development and design implementation of the Qatar – See you in 2022 brand look and feel in all communication collaterals and activations.
