FIFA Arab Cup Qatar 2025™
The FIFA Arab Cup is an international association football competition organized for the first time in 2021 and contested by the senior men’s national teams of the Union of Arab Football Associations (UAFA), the sport’s governing body for countries in the Arab world.
For the 2025 edition, I led the in-house design team in redesigning the brand language, enhancing its impact and modernizing its visual identity.
As Senior Brand Manager of the Local Organising Committee, I was in charge of all brand and design deliverables related to the tournament. In addition, my team serviced all functional areas and tournament projects of the Arab Cup, including but not limited to city dressing, event promotion, ticketing, accreditation, transportation, maps, signage, fan engagement, arrivals and departures, and many more.
