FIFA Arab Cup Qatar 2021™
The FIFA Arab Cup is an international association football competition organized for the first time in 2021 and contested by the senior men’s national teams of the Union of Arab Football Associations (UAFA), the sport’s governing body for countries in the Arab world.
Together with the FIFA brand and the Host Country’s brand team, I was responsible for the conceptual and creative development as well as the brand implementation of the look and feel of the FIFA Arab Cup Qatar 2021™, which was created under our guidance by Future Brand. As Brand Manager of the Host Country Organising Committee, I was in charge of all brand and design deliverables related to the tournament. In addition, my team serviced all functional areas and tournament projects of the Arab Cup, including but not limited to City Dressing, Event Promotion, Ticketing, Accreditation, Transportation, Maps, Signage, Fan Engagement, Arrivals and Departures, and many more.
