FIFA Arab Cup Qatar 2021™
The FIFA Arab Cup is an international football competition for national teams from across the Arab world, organised under the umbrella of FIFA and the Union of Arab Football Associations.
On behalf of the Host Country, I worked closely with FIFA Brand to guide the conceptual and creative development and oversee the implementation of the FIFA Arab Cup Qatar 2021™ look and feel, created by FutureBrand. As Brand Manager of the Host Country Organising Committee, I was in charge of all brand and design deliverables related to the tournament. My team serviced all functional areas and tournament projects, including but not limited to city dressing, event promotion, ticketing, accreditation, transportation, maps, signage, fan engagement, arrivals and departures.
