FIFA U-17 World Cup Qatar 2025™
As Senior Design Manager, I led the creative direction of the FIFA U-17 World Cup Qatar 2025™ tournament brand on behalf of the Local Organising Committee, collaborating closely with the FIFA brand team. The visual identity of the tournament was developed by the creative agency Works in Leeds.
I also managed the in-house design team and external agencies, overseeing all brand implementation and approvals. My team supported over 25 functional areas, creating designs and assets for city dressing, event promotion, campaigns, accreditation, catering, accommodation, arrivals and departures, ticketing, transportation, maps, and more.
