Heel – Athens Lab
More than a clothing brand, Heel proposes an alternative production model. The corporate design aims to create the unique world of Heel, where the corporate values of optimism, team work, ecology and modern urban lifestyle are highlighted.
The look & feel elements of the identity combine illustrations inspired by nature and city life, along with messages that express everyday life emotions, framed by a unique triangle pattern. The Heel Font was especially designed for the company in order to emphasize on the spontaneous and ingenuous aspects of the brand culture and philosophy.
