Qatar – See you in 2022
São Paulo brand activation
As part of the “Qatar – See you in 2022” promotions and activations, we branded an exhibition space in São Paulo on the occasion of the Copa America championship in 2019, including stadium models, AR activations, original accessories of football legends and detailed information about the FIFA World Cup Qatar 2022™. In collaboration with Fisher Appelt Qatar, who managed the implementation, logistics and daily operations, a highly interactive exhibition was developed. As Head of Design of the Host Country’s in-house design team, I was furthermore responsible for the overall creative direction, brand development and design implementation of the Qatar – See you in 2022 brand look and feel in all communication collaterals and activations.
