Qatar – See you in 2022
São Paulo brand activation
As part of the “Qatar – See you in 2022” promotions and activations, my team branded an interactive exhibition space in São Paulo during the 2019 Copa América. Developed in collaboration with FisherAppelt Qatar, which also managed implementation, logistics and daily operations, the exhibition featured stadium models, AR activations, original football memorabilia and key information about the FIFA World Cup Qatar 2022™. As Head of Design of the Host Country’s in-house design team, I was furthermore responsible for the overall creative direction, brand development and design implementation of the Qatar – See you in 2022 brand look and feel in all communication collaterals and activations.
