AFC Asian Cup Qatar 2023™
The AFC Asian Cup is the premier football competition for senior men’s national teams of the Asian Football Confederation, determining the continental champion of Asia.
As Senior Brand Manager, I led the creative development of the tournament’s visual identity for the AFC Asian Cup Qatar 2023™, on behalf of the Local Organising Committee. The brand identity itself was delivered by the London-based studio Polymath.
I also led the in-house team responsible for all brand and design deliverables across the tournament. Our work supported every functional area and project, including city dressing, event promotion, ticketing, accreditation, transportation, maps, signage, fan engagement, arrivals and departures, and more. With over 1.5 million tickets sold, the AFC Asian Cup Qatar 2023™ became the most successful edition in the tournament’s history.
